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Websites

Construction Equipment Online Store

How and Why?

The client specializes in selling heavy machinery and spare parts. A website was created by another company a year ago, but sales did not increase.

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What Was Required of Us?

To create an e-commerce website and a mobile application to improve customer loyalty and conversion rates.

Designed the Concept

To develop a fresh and modern design, we conducted a competitor analysis. Instead of copying, we used insights and analytics to create something new and functional.

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Desktop version

desktop site
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Mobile version

mobile site

Implemented SEO

Keyword research was conducted first. We identified the words and phrases most commonly used for searching heavy machinery and added them to the site. Without optimization, this would have been futile! The next step was creating unique and informative content for each page, including titles, descriptions, and tags. Of course, special attention was given to technical optimization: speeding up the site load time and updating metadata.

Product and sales data exchange

Real-time communication with any popular accounting system (ERP)

Loyalty program integration

Pay&GO purchasing

Security

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